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AXO's back
posted by Roddy
AXO makes sweet gear but in 2000 a dispute between the Italian manufacturer and it's Canadian distributor resulted in nada AXO gear imported into this country in 2001. AXO will be available in 2002 through Racewear Distribution Inc.
AXO Motocross gear now licensed by Suzuki Canada
December 14, 2001. Newmarket, Ontario: Suzuki Canada Inc. and Racewear
Distribution Inc. are pleased to announce that they have entered into a
licensing agreement to sell and promote the exciting new Factory Suzuki AXO
motocross gear in Canada. This marks the first time Suzuki licensed
motocross gear has been available in Canada for many years. The new 2002 AXO
gear is competitively priced and dramatically improved.
Mark Warren, President of RDI says “the designers at AXO have done a
fantastic job of producing top quality and attractive gear, check out the
famous “Suzuki Sun logo” which AXO has revitalized and integrated into the
jersey in a bold and dramatic fashion. At RDI we also have the full line of
AXO protective gear including the famous RC5 Motocross boot in the new
matching red and yellow colour.”
According to Suzuki Canada, RM and ATV sales are way up. We are looking for
dealers to add the Suzuki AXO license gear to their show room to help
generate excitement for the RM and ATV lines. To support the product,
Suzuki Canada will be promoting the licensed gear in their 2002 accessories
catalogues and referring customers to their local Suzuki Dealer. Suzuki
Canada will also promote the licensed gear in their booth at each of the
2002 MMIC Canadian Motorcycle Shows.
On January 5 2002 when the new Supercross season begins, AXO rider Nathan
Ramsey, who is now part of the Factory Honda effort with his team-mate Ricky
Carmichael will be riding the CR450F in the premier 250 class. Buddy
Antunez, the 5 time AX Champion is sponsored again by AXO and is now part of
the Factory Suzuki big rig. Also the entire Billy Whitney's Suzuki AX team
featuring Gonzales, Holland, and Hagseth are using AXO gear. RDI will soon
be making an announcement of a big name Canadian Pro rider who will wear AXO
under contract for the Canadian National series.
Racewear Distribution Inc. (RDI) is 100% Canadian owned and the official
Distributor for AXO, Troy Lee Designs, Jet Pilot, FEW, and other fine lines.
RDI also owns the X-WEAR brand name which is used in marketing its popular
lines of genuine Motocross and Wake Board apparel and related accessories.
X-WEAR products are available at Motorcycle Dealers, Board Shops and
specialty fashion outlets across Canada. More information can be found on
the X-WEAR web site at http://www.xwear.com
Racewear Distribution Inc.
Mark Warren
Tel: 905-853-7277
Fax: 905-853-7477
markw@xwear.com
Replies: 3 comments
The fact that the Axo gear is co-owned by Suzuki Canada will all of the Axo gear have Suzuki logos on them, like factory gear?
Thanks
S.A.S #66
The KDX racer The Can-Am restorer
posted by Shawn Slaunwhite @ 12/14/2001
hey Shawn.. No idea on that, tho' I can't imagine them ignoring all the other riders out there - I think they'll have special duds for guys riding suzooks. roddy
posted by roddy @ 12/14/2001
Hey, just to clarify the extent of our Suzuki and AXO relationship.
Suzuki Canada has granted RDI a license to sell the Factory Suzuki AXO gear here in Canada. They are helping promote the Suzuki version of the gear and we pay a small royalty fee to them for each one sold. We thank Suzuki for their help and support but they do not own any part of RDI or AXO.
AXO is now handled in Canada exclusively by RDI (Racewear Distribution Inc.) Your local dealer can order any of the excellent 2002 AXO line from us.
If you have any questions please drop me an email at markw@xwear.com.
Happy riding...
posted by Mark Warren @ 12/15/2001
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